Branding & Identity
Café & Co-Working Space Brand Identity: ZONE Co.
PROJECT OVERVIEW
This is a conceptual brand identity design project for ZONE Co., a cafe & co-working space that energizes creativity and deep focus via caffeine — helping individuals enter their own “focus zone.”
Objectives
The branding collateral represent the youthful and modern aesthetics through bold visuals, vibrant colors and a striking logo.
This project includes a full brand identity system and style guide, menu design, product packaging, and branded take-away coffee cups and bags — each reflecting the brand’s fusion of caffeine, productivity, and concentration.
Scope
Brand Logo, Variations & Guidelines
Moodboard
Brand Style Guide
Patterns & Stickers Design
Menu & Packaging Design
Mockups
CREATIVE PROCESS
1. Project Research & Planning
At the beginning of the project, I conducted research on café branding trends and target audience preferences. This phase included defining the brand’s identity, outlining the project proposal, and creating a structured timeline to ensure a smooth workflow.
2. Pre-production
To establish a strong visual direction, I explored multiple logo design concepts through sketches based on initial idea of design elements, and curated a moodboard that set the tone for the brand’s aesthetics.
From there, I developed the ZONE Co. logo, defined typography and color palettes, and compiled everything into a cohesive one-page brand style guide and detailed logo guidelines.
3. Production
With the foundation in place, I translated the brand identity visuals into real-world applications. This stage involved designing unique brand patterns, a food & drinks menu, bold packaging for take-away products, and branded stickers to enhance the brand’s personality.
The bold caution-tape elements, lightning bolts, and battery icons reinforce the brand’s dynamic energy—symbolizing the recharge and focus that coffee and snacks provide.
4. Finalize & Deliver
The final phase focused on presenting the work in a compelling way. High-quality mockups were created to visualize the brand identity in real-world settings, and the project was carefully structured into a Behance design case study to showcase the creative process from start to finish.